RU Street Style is a creative outlet for Ryerson University students to share their fashion and style stories. It is a social media campaign that started out as a school project but grew into something much more. My group and I knew that after gaining over 300 followers on the first day of the campaign launch that we had created something truly special. We take photos of students on campus or Ryersonians can tag us in their own OOTD’s using our hashtag #RUStylish. For this campaign, I act as the main photographer and I also manage the Instagram account (@RUStreetStyle). Ryerson students have always been known for their creativity and unique urban style so check them out for yourself and follow us on Facebook, Instagram, Twitter and WordPress.