Mass Exodus 2015

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Backstage hair & makeup (Photo: Arthur Mola)

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Stacey McKenzie’s Walk This Way Bootcamp (Photo: Arthur Mola)

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Final minutes before the show getting VIPs seated (Photo: Arthur Mola)

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Mass Exodus 2015 stage (Photo: Arthur Mola)

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Stephanie Moscall-Varey (Photo: Arthur Mola)

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Dot to Dot S/S 2015 (Photo: Arthur Mola)

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Likas by Fayann Huang (Photo: Arthur Mola)

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Small Studio (Photo: Arthur Mola)

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Jeanne Beker & Robert Ott (Photo: Arthur Mola)

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Mass Exodus 2015 Executive Team (Photo: Arthur Mola)

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Me & the Art Director, Erika Raposo (you might recognize her from Say Yes To The Dress Canada) (Photo: Arthur Mola)

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My boyfriend Brandon & I (my dress was designed by the talented Rachel Passero)

This year, I took on the role of the Executive Communications Director of Mass Exodus, the largest student fashion event in the world produced by Ryerson’s School of Fashion. My role was crucial to the planning and execution of the event as I led the Sponsorship & Hospitality and PR & Marketing Committees. Essentially, I was responsible for all external communication of the Mass Exodus brand to vendors, media and the general public. As the Communications Director, I was accountable for ensuring cohesion and brand consistency amongst all written aspects. This role was extremely time-consuming but rewarding at the same time because I know this event kick-starts the careers of many graduating Fashion Communication and Design students at Ryerson.

The event was held on Wednesday, April 1st, 2015 at the Mattamy Athletic Centre (formerly known as the Maple Leaf Gardens) and was curated by television personality and Style Editor for The Shopping Channel – Jeanne Beker.

Mass Exodus 2015 showcased over 60 4th year Fashion Design final collections featuring more than 300 diverse models on the runway, as well as approximately 65 Fashion Communication capstone projects in the Exhibit.

Needless to say it was one of the most amazing experiences of my life and I look forward to what next year’s team will produce.

For more information regarding Mass Exodus 2015, visit www.massexodus.ca and connect with us on Twitter, Instagram and Facebook.